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The challenges of the insurance industry

The sector is evolving in depth and at a sustained pace, through 5 major trends that invite players to transform their business models and their way of operating to remain competitive. Old dogmas are being reexamined and new solutions must be found, taking into account the size, activities and investment capacities of each player.


New planetary balance

Post-Covid, a re-fragmentation of the world (political, socio-economic, regulatory) is taking place, impacting the sector and challenging its historical balance. In Life, the slowdown in the financial markets and the increase in the inflation rate are shaking customers and their purchasing power, with an increase in arbitration towards less risky products. In Property & Casualty, the economic crisis has led to an increase in unpaid claims and a risk of a drop in premium volume based on sales. In Health Insurance, the health crisis has demonstrated the validity of an offer of access to care, including services (e.g. teleconsultation).


New customer expectations


Behavior continues to change, with the rise of increasingly digitalized, on-demand or usage-based consumption, and increasingly complex and less predictable purchasing paths. The notion of moments is progressively replacing that of visits or interaction.


New playgrounds and new entrants


Barriers to entry are gradually falling and companies are moving between business models, from products to services. New entrants are redefining standards and progressively nibbling away at market share (via open-insurance, on-board insurance or affinity insurance). 

New business models are emerging around expanded ecosystems that present new opportunities: insurers and new entrants are investing in the construction of expanded ecosystems on the themes of well-being, mobility, housing, the gig economy, etc.

New risks that generate new markets


Insurability has limits never before reached: pandemic risks, political instability, terrorism, cybernetics, demographic changes. Climate change and the imperative of sustainability are increasingly reducing the protection gap. 

At the same time, new markets are emerging that represent a real opportunity for early entrants: smart industries powered by sensors (incl. home automation and smart business), sharing economy, new mobility solutions (incl. autonomous cars).


New technologies


Global interconnectivity (sensors and IoT) facilitated by 5G, as well as new technologies (AI, Quantum) offer multiple possibilities for automation and valorisation of collected data. In terms of operational excellence and automation, some players still have significant room for maneuver to make their operations more efficient while increasing the quality of service provided to the customer. Having tested and proven these technologies, insurers must now industrialize and scale them up to take full advantage of them. For this, agility and speed of execution are key.


Faced with these challenges, the performance criteria have changed


A company's ability to build a model that respects the planet, but also its customers (satisfaction, transparency, responsible pricing, etc.) while encouraging the commitment of its employees (giving meaning, developing the quality of life at work, etc.) now goes hand in hand with financial performance. 

The aim is to reconcile sustainability and performance in a virtuous circle. The insurers who know how to concern themselves with this sustainable performance will emerge as market leaders.


Our consultants work at the heart of these transformations and are there to help you face these challenges. Bredhill Consulting is able to intervene on 3 main dimensions: 



Faced with a given transformation problem, quickly document scenarios, pragmatic and anchored in reality, while aligning the various stakeholders.



Based on an expressed need, carry out a transforming project, while being attentive to the strategic stakes of the mission, as well as to the other dimensions that will determine its success. 



To provide you with a one-time reinforcement, because you are faced with a request that your internal teams do not have the capacity to handle.


Our expertise is built through 8 main skills detailed here.

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